Meet Yzabel,

Graduate from Stevens Institute of Technology who embodies the essence of Gen-Z enthusiasm and innovation.

Growing up in YouTube comment sections herself, she is quick to pick up on audience sentiments and emerging trends. Yzabel intimately understands internet lore and how an audience grows to feel connected to a creator/brand. She's the first to inform her friends about the newest influencers, brands, and events in pop culture and marketing. 

Yzabel graduated high school in 2020 at the peak of the pandemic and was raised in Northwest Florida before moving to the New York metropolitan area for college. Graduating in 2024, she is incredibly adaptable and prides herself on the resilient mindset she has cultivated. Her personal life is driven by an inherent need to connect with others, to tell and understand stories, and this is reflected in her professional life.

She strives to bring a fangirl-informed and data-driven approach to her projects, with the ultimate goal of empowering artists and clients to create iconic moments with their audiences. Yzabel is committed to driving proactive impacts and building sustainable brand loyalty based on lasting insights rather than fleeting trends.

She aims to build a career in digital marketing, social media management, influencer/brand partnerships, content and brand strategy, consulting, advertising, creative direction, podcast production, design, community management, social listening, or public relations.