Projects
Examples of some of my in-depth strategy, research, marketing, and social media projects, from coursework to clients.
Click on the titles to learn more about these projects!
01
Consulting + Social Media
A year-long business consulting project for my Senior Design class MGT 411/412. Collaborated with an interdisciplinary team of 5 to build the branding and social media identity for our client, a high-quality cleaning business servicing the Jersey Shore, based on extensive research.
Awards:
Runner-Up Best Consulting Project
02
Marketing
A semester-long team project for my Integrated Marketing & Communication class BT 465. 5 "CEOs" (team leaders) were selected from over 20 students based on pitch videos, and I was 1/5. The assignment tasked us to create a credible marketing plan based on a random Kickstarter project.
03
Marketing + Social Media
A group project for my Social Media & Network Analysis class BT 435. Collaborated with a team of 7 to create social media marketing strategies for a business of our choice, for which we chose Old Navy.
04
Market Research
A group project for my Marketing Analytics & Research class BT 417. Tasked to utilize data, market research, and analytics to discover insights on consumer attitudes toward a product category, for which we looked at top hair care brands.
05
Consumer Behavior + Strategy
A group project for my Virtual & Physical Consumer Behavior class BT 445. Tasked to choose a company and discover solutions to pain points based on consumer behavior and the overall market. Outlined the consumer decision journey for the athletic apparel market, found untapped needs of lululemon Menswear lines and developed suggestions to solve them.
06
Consumer Behavior Problem: Fitness
Consumer Behavior + Strategy
A group project for my Virtual & Physical Consumer Behavior class BT 445. Tasked to discover a consumer behavior problem in a specific industry and discover the origin of the problem based on consumer research, then offer solutions. Our team tackled the athletic apparel market and the problem of consumers with inactive lifestyles.
